I. PARTICIPATE IN THE PROGRAM

This training program is suitable for the following participants:

• Sales Director or Deputy General Director in charge of sales, Head/Deputy Head of Sales Department, Head/Deputy Head of Marketing & Sales Department of domestic and foreign enterprises;
• Sales management levels such as: Area Sales Manager (ASM), Regional Sales Manager (RSM), National Sales Manager (NSM) are working for domestic and foreign businesses;
• People who have ambitions to become a “professional Chief Sales Officer” (CCO) in the future.

II. PARTICIPATION CONDITIONS

To successfully attend this training program, Students must have at least one of the following conditions:

• Have graduated from university or college (regardless of major);
• Have held or currently hold an important management position in the company;
• Have at least 2 years of work experience.

III. TRAINING OBJECTIVES

This program will equip and provide students with:

• The core thinking and awareness that a CCO needs to have to be able to work successfully in a business environment that is increasingly integrating deeply with the world;
• The world’s most up-to-date knowledge and skills that a CCO needs to equip.

IV. LEARNING GOALS

After completing this program, students can:

• Understand the changing role and position of a Sales Director today;
• Understand new trends in the world’s sales management industry: a Sales Director not only knows how to “manage sales”, “manage sales staff” but also know “manage “customer value” of your business;
• Understand new trends in the world’s marketing field: building a brand does not mean polishing product names or deploying expensive and crowded communication activities, but “branding is the consequence of what that business has done, is doing and will do, and at the same time communicate those things well to society”;
• Grasp the core thinking and knowledge that a CCO needs such as: knowing how to build and deploy business strategies, carry out marketing activities, manage sales, build distribution systems, manage after-sales activities, customer care and manage commercial support activities;
• Improve leadership capacity and manage the marketing & sales team more effectively to achieve the strategic business goals of the Sales Department and the entire enterprise.

V. PROGRAM DURATION

The total program duration is 30 sessions (equivalent to 90 hours), you can choose to study in the evening or on weekends. If the school day is locked within 04 months; If the evening course lasts 2.5 months.

VI. COMPLETE THE PROGRAM

Successful completion of the program, Students will be granted a Certificate of Completion of the “Professional Sales Director” Program of the VIETNAM ECONOMIC ACADEMY – VEA.