I. PARTICIPATE IN THE PROGRAM

This training program is suitable for the following participants:

• Marketing Director, Head of Marketing Department, Brand Director, Brand Director of domestic and foreign enterprises;
• Marketing Specialist, Brand/Trademark Specialist with experience working in marketing for domestic and foreign businesses;
• People who have ambitions to become a “professional Marketing Director” (CMO) in the future.

(The program is not suitable for students – people who have not worked in a corporate environment).

II. TRAINING OBJECTIVES

This program will equip and provide students with:

• The core thinking and awareness that a CMO needs to have to be able to work successfully in today’s rapidly changing and unpredictable business environment;
• The world’s most up-to-date knowledge and skills that a CMO in the digital era needs to equip.

III. LEARNING GOALS

After successfully completing this program, Students will be able to:

• Understand the changing role and position of a Marketing Director today;
• Understand the new trend in the world’s marketing management industry: building a brand does not mean polishing product names or deploying expensive and crowded communication activities, but “a brand is the system results of what that business has done, is doing and will do, and at the same time communicate those things well to society”, especially in the current context of 4.0 full of fluctuations and reduced trust;
• Grasp the core thinking and knowledge that a CMO needs such as: knowing how to build and deploy Marketing strategies, conduct market research, commercial support, digital marketing, and other marketing activities. marketing and other integrated communications;
• Improve leadership capacity and manage the Marketing team more effectively to achieve Marketing goals, contributing to the business goals of the entire enterprise.

IV. DURATION

Duration: Total program duration is 30 sessions (equivalent to 90 hours), you can choose to study in the evening or on weekends. If the school day is locked within 04 months; If the evening course lasts 2.5 months.

V. COMPLETION OF THE PROGRAM

Successful completion of the program, Students will be granted a Certificate of Completion of the “Professional Marketing Director” Program of the VIETNAM ECONOMIC ACADEMY – VEA.