CONTENT

• Foundation of basic communication skills
  • Model effective communication
  • 3 V in successful communication
  • Communication principles: CUA, KISS, 5W-1H
  • Necessary competencies of successful communicators
• Overview of influential communication
  • Objects need to influence communication
  • Learn about the personalities of each target group to be able to influence
  • When is it necessary to communicate to create influence?
    • • In leadership
      • In negotiations
      • In change management
      • In working relationships together
      • In problem solving
  • Persuasive communication skills
  • Active and intentional listening skills
  • Skills in using questions in communication
  • From basic 3 V to highly convincing 3 V
• Factors that help influence communication
  • Professional communication attitude
  • Build capacity and power in communication
  • Create connections in communication
  • Build personal brand and reputation to enhance communication value
  • Focus on communication goals
• Assertive communication
  • Determine your value and rights with the communication object (value & right)
  • Determine what you want to achieve and find ways to satisfy the other person
  • Express dissatisfaction in a professional manner
  • Accept criticism properly
  • The ability to say ‘no’ when necessary
  • Assertive communication techniques
• Keys to influencing and persuading
  • Master what you want to achieve in communication
  • Understand and feel for the other person
  • Listen to the other person
  • Aim for both sides to win
  • Plan ahead when possible
  • Focused but flexible